In the past 5 years, Marvel Entertainment has been on an amazing roller coaster ride in the movie entertainment business. With their debut mega hit Iron Man…and subsequent releases Captain America, Thor and the third largest grossing movie of all time, The Avengers. Marvel has been riding a wave of hits and sequels that have grossed over 5 Billion dollars…that’s right 5 Billion! But there in lies the rub. With each movie release, Marvel seems to be separating itself from the formula that has made its foray into movies, TV and animation highly successful.

