2013 is proving to already be a monumental year for Schecter Guitar Research as the company settles into its expanded headquarters in Sun Valley, CA, ramps up for MAJOR new gear announcements and continues to amass a stellar lineup of artists, which includes some of the biggest names in the recording and touring industries. To that note, the company is proud to announce the partnership with a true modern-day rock icon by signing Mötley Crüe / Sixx: A.M. bassist, NY Times bestselling author and radio host Nikki Sixx, adding even more fire power to its roster. Not only has Schecter landed a talented and noted songwriter and player, but also one of the leading voices and minds in fashion, non-fiction, photography and media via his clothing lines, New York Times top 10 selling books and his successful internationally syndicated radio shows Sixx Sense with Nikki Sixx and The Side Show Countdown with Nikki Sixx.
However, it is his musical pedigree, history and current musical projects that helped the collaboration with Schecter come to fruition. “It was an exciting and creative process to work with Schecter on the new Schecter Sixx Signature Series Bass,” states Sixx, “It was important to all of us to design a bass that would feel right as well as sound amazing in the hands of all players, not just me. Every detail about the new Schecter Sixx comes from all of our collective experiences – whether it’s my 30 years of playing live and recording or Schecter’s unprecedented standards for making quality instruments for players of all genres. Simply said, this bass rocks!” Schecter’s Executive Vice President, Marc LaCorte adds, “I really felt as if we instantly gelled and were looking to accomplish the same goal with this project. Above all, it was so refreshing to see an artist of Nikki’s stature be so involved and genuinely concerned about every detail in the creation of this instrument.”
Nikki Sixx has been known for years as a player stylized by his brashness and Schecter has taken it upon themselves to create this Nikki Sixx signature mode, aptly named the Schecter Sixx. Nikki Sixx will be introducing the Schecter Sixx with an exclusive signing at the winter NAMM Conference in Anaheim, CA on January 26th from 3:00pm-4:00pm PST at the Schecter booth (Room 210-D). It can be maintained that The Schecter Sixx will reflect Nikki’s style, both visually and sonically, while being able to withstand the punishing rigors of the road from opening night to the end of tour closing set. The Schecter Sixx bass will surely make a rumble through the industry and then resonate with players, retailers and consumers alike.
