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Friday, May 3, 2024

Marvel And DC cover battles on the retail front – Game on!

So, it seems that the Marvel/DC skirmishes have reached the trenches of the comic book retail world. Not only are the two companies battling it out on this years movie screens (Captain America, Green Lantern, Thor) Marvel has taken it to the next level. The House Of Ideas is offering retailers an exclusive Fear Itself #6 Variant by Ed McGuiness for the return of stripped covers from DC Flaspoint comic books. Read the press release below. Wonder how DC will respond.

As part of Marvel’s unrivaled efforts to provide support to comic retailers in 2011, Marvel is pleased to announce the return of their groundbreaking Comics For Comics program, offering all retailers a chance to turn unsold comics into a rare Marvel variant! The extremely limited edition Fear Itself #6 McGuinness Variant will be made available to retailers who return the covers of select comics. In addition, qualifying retailers will gain exclusive access to a special Marvel sale.

“In these tough economic times, feel it’s our duty to help,” explained David Gabriel, Marvel Senior Vice President of Publishing, Sales and Circulation. “After the overwhelmingly positive response to our Comics For Comics programs, through which we received tens of thousands of covers, we’re excited to provide retailers with the chance to help their stores through selling an ultra-rate variant.”

Retailers – for every 50 stripped covers of the following comics from the below group sent to Marvel, you will qualify to receive one FREE Fear Itself #6 McGuinness Variant. The 50 stripped covers can be any combination of the comics listed in that group and all submissions need to be received at the Marvel office at the address below by Friday 8/12/2011. Also included with the stripped covers must be your store contact information including Diamond Account # and email address. With boxes of covers arriving every day, Marvel urges retailers to get theirs in by the due date to guarantee themselves copies of this stunning variant.

Retailers with any questions about Marvel’s Comics for Comics program, should e-mail helpme@marvel.com for further assistance.

Please note: No second printings, third printings, variants, are accepted as part of this promotion. Only the specific issues of the series listed below are eligible

FLASHPOINT ABIN SUR THE GREEN LANTERN #1

FLASHPOINT BATMAN KNIGHT OF VENGEANCE #1

FLASHPOINT CITIZEN COLD #1

FLASHPOINT DEADMAN AND THE FLYING GRAYSONS #1

FLASHPOINT DEATHSTROKE THE CURSE OF RAVAGER #1

FLASHPOINT EMPEROR AQUAMAN #1

FLASHPOINT FRANKENSTEIN CREATURES OF UNKNOWN #1

FLASHPOINT GREEN ARROW INDUSTRIES #1

FLASHPOINT GRODD OF WAR #1

FLASHPOINT HAL JORDAN #1

FLASHPOINT KID FLASH LOST #1

FLASHPOINT LEGION OF DOOM #1