IMAX Corporation
(NYSE:IMAX) (TSX:IMX) and Paramount Pictures announced today that
Transformers: Dark of the Moon 3D, the third film in the blockbuster
Transformers franchise, posted a record opening in IMAX(R) theatres,
generating $23.1 million globally since launch. The total IMAX domestic
take was $14 million, while the 146 domestic theatres that played
Transformers: Dark of the Moon exclusively generated $88,500 per
screen. The overall box office gross for the movie in the U.S. stands
at $180,650,000 million through Monday.
Internationally, the movie earned $218.1 million from 111 international
markets in its opening frame (through Sunday), with the 105 IMAX
screens grossing $9.1 million (through Monday) for a per-screen average
of $87,000. The film is set to run on approximately 148 IMAX screens
overseas with several key markets like China and Japan still to open.
“Clearly, Transformers: Dark of the Moon is a film audiences really
wanted to see in IMAX theatres,” said Richard L. Gelfond, CEO of IMAX.
“This represents, by far, the best opening of the year for us, with
capacity constraints being the only factor that limited our numbers.
The tremendous opening weekend results demonstrate that IMAX is the
best way to see blockbuster films.”
“The day-to-day consistency of these record-setting results demonstrate
the strong word of mouth for the picture itself as well as for The IMAX
Experience(R),” said Greg Foster, IMAX Chairman and President of Filmed
Entertainment. “Michael Bay has created a film that speaks directly to
our core audience, and we’re thrilled to be a part of this worldwide
phenomenon.”
Transformers: Dark of the Moon: An IMAX 3D Experience has been
digitally re-mastered into the image and sound quality of The IMAX
Experience with proprietary IMAX DMR(R) (Digital Re-mastering)
technology for presentation in IMAX 3D. The crystal-clear images,
coupled with IMAX’s customized theatre geometry and powerful digital
audio, create a unique immersive environment that will make audiences
feel as if they are in the movie.
About Transformers: Dark of the Moon
Shia LaBeouf returns as Sam Witwicky in Transformers: Dark of the Moon.
When a mysterious event from Earth’s past erupts into the present day
it threatens to bring a war to Earth so big that the Transformers alone
will not be able to save us.
Transformers: Dark of the Moon is the third film in the Transformers
franchise and the first shot in 3D. It is directed by Michael Bay,
written by Ehren Kruger and produced by Don Murphy & Tom DeSanto,
Lorenzo di Bonaventura and Ian Bryce. The executive producers are
Steven Spielberg, Michael Bay, Brian Goldner and Mark Vahradian. The
film has been rated PG-13.
About IMAX Corporation
IMAX Corporation is one of the world’s leading entertainment and
technology companies, specializing in the creation and delivery of
premium, awe-inspiring entertainment experiences. With a growing suite
of cutting-edge motion picture and sound technologies, and a globally
recognized entertainment brand, IMAX is singularly situated at the
convergence of the entertainment industry, innovation and the digital
media world. The industry’s top filmmakers and studios are utilizing
IMAX theatres to connect with audiences in extraordinary ways, and as
such, the IMAX network is among the most important and successful
theatrical distribution platforms for major event films around the
globe. The Company’s new digital projection and sound systems –
combined with a growing blockbuster film slate – are fueling the rapid
expansion of the IMAX network in established markets such as North
America, Western Europe, and Japan, as well as emerging markets such as
China and Russia. IMAX theaters deliver the world’s best cinematic
presentations using proprietary IMAX, IMAX 3D, and IMAX DMR (Digital
Re-Mastering) technologies. IMAX DMR enables virtually any motion
picture to be transformed into the unparalleled image and sound quality
of The IMAX Experience.
