For the past 126 years, Gibson has been synonymous with creating and shaping sound. The new Gibson era celebrates the iconic models of the Gibson Golden Era while leaning into the future with instruments that nurture new players across generations, genders, and genres of music. Gibson has announced today, January 17, 2020 that Jerry Cantrell–main songwriter, lead guitarist and vocalist for the pioneering rock band Alice in Chains–will join as brand ambassador. Jerry Cantrell will be doing a signing in the Gibson experience space, 3rd Floor, Ballroom A at Winter NAMM on Saturday, January 18 at 4:00pm.

