» Blog Archive Brand of Sacrifice Release Video For New Track "Animal" -
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Canadian deathcore wrecking crew, Brand of Sacrifice, have treated fans to the latest cut of unrelenting, face pummeling gnarliness today with the release of “Animal” – the third track to be released from the band’s highly anticipated new album, ‘Lifeblood’ (out March 5th via Blood Blast Distribution). The new track was exclusively premiered yesterday.

 Find ‘Animal’ on your streaming platform of choice here.

Today’s release follows the enormous success of the previous 2 tracks to drop from the upcoming album – “Demon King and “Lifeblood‘. Between them they have clocked up over 1 million global streams, with placements on some of the biggest genre-specific playlists across Spotify, Tidal and Deezer, set the YouTube ‘reacts’ community ablaze, secured a 116% increase in Spotify monthly listeners and saw the first limited edition, pre-order vinyl variant of the album sell out within a week. Since then, they’ve sold out two more variants and a fourth is almost gone.
The 3 new tracks released from ‘Lifeblood’ so far are a bold, resounding statement of intent from the band, firmly cementing them at the very forefront of the current deathcore renaissance.
Brand of Sacrifice will unleash their brand new album ‘Lifeblood’ via Blood Blast Distribution on Friday, March 5th, 2021. Much like ‘God Hand’ – the band’s debut album – ‘Lifeblood’ is also inspired by the popular anime series ‘Berserk’, this time focusing on the plight of series protagonist, Guts. The album features an impressive array of guest performances from the likes of I Prevail, Emmure, Shadow of Intent, Traitors and Viscera. Pre-Order bundles are available here.
Brand of Sacrifice
“Lifeblood” Track Listing
1. Dawn
2. Demon King
3. Animal
4. Altered Eyes
5. Prophecy of the Falcon
6. Perfect World
7. Mortal Vessel
8. Foe of the Inhuman
9. Vengeance
10. Ruin
11. Corridor of Dreams
12. Lifeblood

Since 2018, Toronto-based deathcore quintet Brand of Sacrifice have been imprinting their mark on the heavy music scene. Dubbed ‘The Branded Ones,’ the group’s fans joined and marched with them as they tore across the globe in support of debut EP ‘The Interstice’ and LP statement ‘God Hand’ which debuted at #20 on Billboard’s Heatseekers Albums Chart.
Other highlights to a whirlwind cycle for ‘God Hand’ included a slot on The Summer Slaughter Tour with Carnifex, Cattle Decapitation, The Faceless and Lorna Shore, a world tour with tech vets Rings of Saturn, plus a tour with fellow upcoming deathcore titans Shadow of Intent.
Brand of Sacrifice have spread their wings for sophomore LP ‘Lifeblood’ which will be released with help from Blood Blast Distribution on the digital end. The production is even more pummeling, exemplified by laser-sharp structures and a wide-gulf of dynamics. The album takes catchy to another level, with choruses comprising string orchestrations and synths, alongside bludgeoning breakdowns.
The band draws its name from popular anime series Berserk by Kentaro Miura. ‘Lifeblood’ focuses on the series’ dark horse protagonist Guts, a lone wolf who faces demons both inside and out in a post-apocalyptic world.
Fans at any Brand of Sacrifice show will be familiar with set-closer “Eclipse” and its ending chant of, “Welcome to the new age.” With ‘Lifeblood’, it’s evident the band have ushered in yet another, even fresher era from which there is no turning back.

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